Explore various metrics and analytics tools for tracking the social and consumer behaviors of online visitors. Students will apply these tools by selecting appropriate key performance indicators (KPIs) for a campaign, identifying and responding to trends in real time, and generating and evaluating reports to determine campaign success. Students will formulate appropriate recommendations and data-driven decisions to optimize online activities.
Credits: 3Prerequisite(s):
Addresses the principles of recording sound and covers sound characteristics, basic acoustics, and techniques for field recording. The role of sound in media production is explained.
Credits: 3Prerequisite(s):
Students will be able to demonstrate knowledge of technical terms of video production and industry uses of basic video production equipment and techniques.
Credits: 3Prerequisite(s):
An overview of informational media, from the historical perspective to practical uses, from page to pixels. The course will cover print media, film, television, and computer media applications.
Credits: 3Prerequisite(s):
This course deals with the processes involved with desktop editing of audio and video for digital output. Topics include the operation of non-linear systems, compression schemes and shooting and editing for digital systems. Students will produce short videos for output to various storage formats or playback on digital media.
Credits: 3Prerequisite(s):
The increasing use of the Internet and the advent of the World Wide Web have created a growing market for individuals who can integrate aesthetic design principles coupled with Web page scripting skills. Students will create World Wide Web pages utilizing HTML, the basic scripting language of all Web documents, in addition to many of the other effects and extension scripts available for that medium.
Credits: 3Prerequisite(s):
This introductory course will explore the principles of design, and introduce and develop the creative process. Design elements and relationships will be identified and employed to establish a basis for aesthetic sensitivity and critical analysis. Design will be presented as a tool of communication.
Credits: 3Prerequisite(s):
In this introduction to raster-based digital image manipulation, students become acquainted with the concepts, hardware, and software, related to digital image acquisition, image editing, manipulation, color management basics, masking, layering, retouching, scanning and output.
Credits: 3Prerequisite(s):
Introduction to the principles of color and an exploration of color theory as it relates to media.
Credits: 3Prerequisite(s):
Web design and graphic design applications, tools, and industry practices. Includes file management practices, basics of markup language and styling. Introduction to illustration and image manipulation software relevant to the web design and graphic design industries.
Credits: 3Prerequisite(s):
This course is an introduction to the history of the evolution and application of typography for the perception of meaning, intention and personality of the written word. This course is equivalent to G131
Credits: 3Prerequisite(s):
A study of the process of solving instructional problems by systematic analysis of the conditions of learning through information. Students draw upon theory and knowledge from psychology, communications, and technology to develop their skills.
Credits: 3Prerequisite(s):
This course examines the roles of copywriter and scriptwriter in interactive multimedia. Emphasis will be on writing opportunities in the multimedia industry, as well as on the process of interactive writing, such as establishing the premise, developing the treatment, and defining the audience.
Credits: 3Prerequisite(s):
An introduction to the process of designing graphics for use on the screen. Students will formulate design projects specifically for delivery mediums such as kiosks, the Internet, and disc. Parameters relating to color, resolution access speed, and composition will mediate the design process. Students will employ principles of interactive design appropriate for the client and target audience.
Credits: 3Prerequisite(s):
Students will learn interactive media production skills using an authoring tool. The focus will be integrating animation, audio, and video; building functioning user interfaces; and understanding and using scripting language of the authoring tool.
Credits: 3Prerequisite(s):
Students will create World Wide Web pages utilizing various scripting languages of current/future Web documents, in addition to many of the other effects and extension scripts available for that medium. This course is equivalent to GDE419
Credits: 3Prerequisite(s):
This course focuses on the multimedia project management process and development of the project team as key to the successful achievement of multimedia project goals. The process examines the main elements required in every proposal/ plan: time frame and budget. Key areas of multimedia project teams serve to support the fundamental approach that every project team is tailored to achieve project results efficiently and effectively.
Credits: 3Prerequisite(s):
This course will cover how to fine tune skills in scripting and storyboarding, and will show how to design a production using interactive multimedia authoring software. This course has an emphasis on the hardware, software and peripherals and interdisciplinary content required for successful composition of interactive multimedia projects.
Credits: 3Prerequisite(s):
A study of 2D and 3D animation using computer modeling and animation software program as the primary tool. This course will emphasize the creation of animated sequences and GIF animation for multimedia applications. Credits: 3
Prerequisite(s):
Prerequisite(s):
Corporations and other organizations utilize Web sites to disseminate information about products, services, and events or to provide point-of-purchase sales. Students will plan and design a Web site in this course. The Web site will be designed and developed to sell a product or service, build a brand image, sell goods and/or provide information to a consumer.
Credits: 3Prerequisite(s):
This course covers the legal and ethical issues involved in professional practice in media-related professions. This includes business ethics, liability, corporate social responsibility, consumer policy, privacy policy, environmental impact, and intellectual property, including copyrights, patents, trademarks and virtual property. It also introduces issues related to gender, race, age, national origin and cultural differences as they affect both media content and media workplaces.
Credits: 3Prerequisite(s):
This course is a review and preparation of individual portfolios. The students will work on the packaging and presentation of various projects developed in other upper-level courses. Students will finalize their resume and sample sheet to begin their industry networking process.
Credits: 3Prerequisite(s):
This course introduces programming structures and techniques. The language presented will be Java, but the topics learned will flow to other programming languages. Students will learn object oriented topics and approaches, Java data types, variables, flow and decision control, object construction and use, application and Applet creation, and threading and animation.
Credits: 3Prerequisite(s):